Find the real opportunity
Review product repeatability, permission, order quality, existing flows and contribution margins.
Repeat-purchase studio · Innovating Chaos approachMake the second
Make the second
purchase count.
A practical retention service for small ecommerce businesses: useful post-purchase messages, better timing and a clear view of the economics.
A focused first engagementFrom scattered emails
From scattered emails
to a measurable system.
We start with your existing store and tools. Omnisend is our starting option for suitable ecommerce projects; a migration is only justified when the fit is clear.
Build three useful flows
Education, a relevant second purchase and replenishment where the product supports it.
Test before sending
Check triggers, consent, stock, exclusions, duplicate prevention and message previews.
Measure and refine
Review mature customer cohorts, net contribution and customer feedback. Agree one next experiment.
Scope and price are agreed after the audit. Software subscriptions, creative production beyond the agreed scope and ongoing optimisation are quoted separately. No revenue uplift is guaranteed.
Interactive planning toolIs the opportunity
Is the opportunity
worth testing?
Use a cohort of first-time buyers who have all completed the same observation window. These are scenario inputs, not a forecast or measured uplift.
Your starting scenario
Enter your assumptions and calculate to see the economics and a suggested flow sequence.
The email action opens a draft in your email app. It does not send or submit anything. You can also download the brief and use it independently.
Useful messages.
Well-timed next steps.
01 / Help customers use what they bought
Start after confirmed fulfilment or delivery, using a delay appropriate to the product. Offer setup, care or usage guidance. Resolve support issues before promoting another purchase.
02 / Suggest a relevant next purchase
Use the original product to select a genuinely complementary item. Check stock, permission and recent orders at send time. Avoid recommending an item the customer has already bought.
03 / Replenish when it makes sense
Use a validated product-specific usage interval. Skip durable products and unknown intervals. Stop queued reminders when a new order, unsubscribe, complaint or support hold makes them inappropriate.
What we report
Second-order rate within an agreed window, time to second order, repeat-order value and contribution after programme costs. Platform-attributed revenue is reported separately from causal uplift. Where practical, use a holdout group to estimate incremental impact.
What happens next
Prepare your brief above. An implementation engagement starts with an agreed scope, account access, consent checks and a test plan. This planner is not connected to a store and cannot send customer messages.